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Caterina Fake

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Title: Caterina Fake  
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Subject: Stewart Butterfield, Flickr, Founders of companies of Canada, Founders of companies of the United States, American businesspeople of Filipino descent
Collection: American Businesspeople of Filipino Descent, American Corporate Directors, American People of Filipino Descent, American Technology Chief Executives, American Technology Company Founders, American Women Business Executives, American Women Chief Executives, Businesspeople from California, Businesspeople from New York City, Businesspeople from Pennsylvania, Businesspeople from Vancouver, Businesspeople in Information Technology, Canadian Technology Company Founders, Choate Rosemary Hall Alumni, Founders of Companies of Canada, Founders of Companies of the United States, Living People, Members of the Creative Commons Board of Directors, People from Pittsburgh, Pennsylvania, Smith College Alumni, Vassar College Alumni, Women Company Founders, Women in Technology, Year of Birth Uncertain
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Caterina Fake

Caterina Fake
Caterina Fake (January 2008)
Born 1969/1970 (age 46–47)[1]
Pittsburgh, Pennsylvania, U.S.
Alma mater Vassar College (1991)
Occupation entrepreneur, businesswoman
Known for co-founder of Flickr and Hunch
Spouse(s) Stewart Butterfield (2001–2007)

Caterina Fake (born 1969 or 1970) [1] is an American entrepreneur and businesswoman. She co-founded the websites Flickr and Hunch.[2][3]


  • Early life and education 1
  • Career 2
  • Memberships 3
  • Awards and honors 4
  • Personal life 5
  • References 6
  • External links 7

Early life and education

Fake was born in Pittsburgh, Pennsylvania,[4] to an American father, and a Filipina mother who is a naturalized citizen.[5][6] As a child, she was not allowed to watch television, and her hobbies included reading poetry and playing classical music.[7]

Fake graduated from Choate Rosemary Hall and attended Smith College. In 1991 she graduated from Vassar College with a B.A. degree in English.[4][8]


She started her career as a Lead Designer of Organic Online, a top web development agency, where she worked on web sites for Fortune 500 companies such as McDonald's, Kimberly-Clark, Colgate-Palmolive, Levi's and Nike - many of them their first online ventures. She served as a Member of the Research Staff at Interval Research.[9]

In the 1990s, Fake was Art Director at, and heavily involved in the development of online community, social software and personal publishing.[10] In 1997, she took a job managing the community forums of Netscape.[6]

In the summer of 2002, she co-founded Ludicorp in Vancouver with Stewart Butterfield and Jason Classon.[11][12] The company developed a massively multiplayer online role-playing game called Game Neverending. The game did not launch, but Fake and Butterfield started a new product called Flickr that became one of the world's most popular photosharing websites. Flickr was acquired by Yahoo! in 2005. Flickr became part of a vanguard of so-called Web 2.0 sites, integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the most popular content. After the acquisition, Fake took a job at Yahoo!, where she ran the Technology Development group, known for its Hack Yahoo! program and for Brickhouse, a rapid development environment for new products. Fake resigned from Yahoo on June 13, 2008.[13]

In 2009, Fake co-founded the website Hunch with entrepreneur Chris Dixon. The site made recommendations to users based on the tastes and opinions that they entered into the system. It launched in June 2009.[14] Hunch was acquired by eBay for a reported $80 million in November 2011.[15] eBay shut it down in March 2014.

Fake's most recent venture is Findery, which was originally called Pinwheel, and launched in a limited beta in February 2012.[6][16] It was renamed to Findery in July 2012.[17] The company is headquartered in San Francisco.[18]


Fake joined the board of directors of Creative Commons in August 2008,[19] and is Chairman of the Board of Etsy. She is a Founder Partner at Founder Collective, and advises many startups and new businesses.

Awards and honors

Fake has won many awards, including BusinessWeek's Best Leaders of 2005,[20] Forbes 2005 eGang, Fast Company's Fast 50, and Red Herring's 20 Entrepreneurs under 35. In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people, appearing on the cover of Newsweek that same year.

In May 2009 she received an Honorary Doctorate from the Rhode Island School of Design.[4]

Personal life

Fake was married to Stewart Butterfield, her Flickr co-founder, from 2001[21] to 2007.[6] They had one daughter together, in 2007.[22] As of 2015, Fake is in a relationship with Jaiku co-founder Jyri Engeström, and the couple has three children between them.[7]

Fake currently lives in San Francisco, California and New York City.


  1. ^ a b "Entrepreneur's Journal: Getting the Startup Equation Right".  
  2. ^ Schawbel, Dan (September 11, 2012). """Caterina Fake on Launching Her Third Startup "Findery.  
  3. ^ Miller, Tessa (August 15, 2012). "I’m Caterina Fake, and This Is How I Work".  
  4. ^ a b c "Commencement: Honorary degrees".  
  5. ^ "About". 
  6. ^ a b c d Leonard, Devin (July 28, 2010). "What You Want: Flickr Creator Spins Addictive New Web Service".  
  7. ^ a b Tanz, Jason (February 4, 2015). "The Techies Who Are Hacking Education by Homeschooling Their Kids". Wired. 
  8. ^ Pardes, Bronwen (Fall 2009). "Following Intuition: Caterina Fake '91". Vassar, the Alumnae/i Quarterly. 
  9. ^ "Executive Profile Caterina Fake".  
  10. ^ "The Team: Creative Director: Caterina Fake". Ludicorp. Ludicorp Research & Development Ltd. Archived from the original on 2003-10-26. 
  11. ^ Livingston, Jessica (2008). Founders at Work: Stories of Startups' Early Days. Apress. p. 257. 
  12. ^ "The Ludicorp Team". Ludicorp. Ludicorp Research & Development Ltd. Archived from the original on 2003-10-26. 
  13. ^ Arrington, Michael (June 17, 2008). "Flickr Co-founders Join Mass Exodus From Yahoo".  
  14. ^ Caceres, Chris (June 15, 2009). "Hunch launches today".  
  15. ^ Yarrow, Jay (November 21, 2011). "eBay Buys Chris Dixon's Startup Hunch For $80 Million".  
  16. ^ "Pinwheel! In Private Beta". Retrieved March 6, 2012. 
  17. ^ McGee, Matt (July 27, 2012). "Pinwheel Has A New Name: Findery". Marketing Land. Third Door Media. Retrieved 2012-08-02. 
  18. ^ Lewine, Edward (May 24, 2014). "Home Sweet Headquarters for an App Start-Up". The New York Times. 
  19. ^ Steuer, Eric (August 25, 2008). "Flickr Cofounder Caterina Fake Joins Creative Commons Board". Creative Commons. Retrieved 2008-09-08. 
  20. ^ "Best Leaders: Entrepreneurs - Stewart Butterfield & Caterina Fake - Flickr".  
  21. ^ Chatterjee, Pia (September 12, 2007). "Love, e-company style". Business 2.0 Magazine.  
  22. ^ Thomas, Owen (July 12, 2007). "Silicon Valley’s baby boom".  

External links

  • The New Wisdom of the Web (Newsweek)
  • Yahoo Taps Its Inner Startup (Business Week)
  • Caterina Fake Web Links
  • Caterina Fake IMNO Interview
  • Wired Profile
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