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Old media

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Title: Old media  
Author: World Heritage Encyclopedia
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Subject: Multichannel marketing, Mark Stephens (solicitor), Advertising, Anonymous (group), Pickens Plan
Collection: Mass Media
Publisher: World Heritage Encyclopedia

Old media

The Old Media or Legacy Media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.

Although studies suggest that New Media, primarily the Internet, is increasingly getting stronger, replacement of Old Media is not a widespread phenomenon quite yet. There is insufficient evidence and it appears that television outlets are still heavily regarded as valuable news sources. [1]


See also

Related Articles


  1. ^ US network news recovers its voice. Television, Vol. 42 Issue 10

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